ABOUT THE INSTITUTE

Our Vision

Pioneering the media industry in the country, and its most important pillars. Building professional cadres capable of liberating their creative energies to produce professional media content that is built on objective professional foundations, becoming the viewer’s eyes and ears, giving us coverage over our local community

extending to global issues. Leaving a distinguished imprint in the Arab media world.​

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​Our message

We provide professional media training that keeps pace with all the

rapid developments in the field, and includes various media skills.

We focus on providing the trainees with the key profession tools necessary to hone

their skills, and for each of them to start his own path mixed with his distinctive mark. 

We help the trainee to discover the hidden stock of energies and then help him

to employ them in their place that provides the best possible outputs. 

We adopt Learning By doing as a basis for acquiring new skills and knowledge.

For this purpose, the training takes place in vibrant and hard-working studios,

which helps the trainee to integrate the information into the application

within an integrated work team that provides an active and supportive atmosphere. 

To shorten more distances, we use a group of male and female media professionals in the country,

from whom we draw the juice of their accumulated experiences

through years of work in the studio and in the field.